Thursday, December 22, 2011

Design Throwback

I was out shopping for the holiday season when I came across a movie that was the bomb back in the day. The "Rush Hour movie". Besides that, was the fact that I came across the "Rush Hour" original soundtrack by Def Jam recording. Now, I don't know who did the visual imagery for this cover but I hope that this is something in the future digital artist will recieve credit for ( if you know who please comment in). Anyhow, since this is an oldschool throwback let's talk about some elements of  this design that are a little outdated, and plus talk about why it works. For example, look at how symmetrical this piece is. In most modern design today, images are balanced  but not total all the way around.  Artist will normal play a little more with the positive and negative space. Second there are two focal points in the image (Jackie Chan & Chris tucker).  I know they are both stars of the film but the composition is just way to balanced between the two of them. Now the reason why this design works.  Well, it's simple, the artist understood how to use typography- in fact, that is what saved this piece.  Look at how the bright letters contrast against a darker background.  Also notice how the top half of the image has a little more weight than the bottom- this is because of the placement of the text which is ment to lead you eye to the nect important objects (the characters). Third, creatively look at how the artist used a font style that felt Orient ,since it was an Orient ifluencned movie. The artist was able to make the image work just because he used the text properly and that is why this is All-City's throwback design of the day.

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